Fenil’s Bollywood Talk # 724


The Marvel Cinematic Universe has become a very huge brand, as we all know. Their last film, Spider-Man: No Way Home was released in December 2021. In India, it created a huge craze and opened at a huge Rs. 32.75 crore. The film managed to collect more than Rs. 215 crore in its lifetime despite the third wave.

Now, the next Marvel film, Doctor Strange In The Multiverse Of Madness, will be released tomorrow. Yet again, the excitement is tremendous, though not at the level of Spider-Man: No Way Home. One of the major reasons for the hype is that Doctor Strange was a part of Spider-Man: No Way Home. Also, he has been loved for his contribution to the Avengers films. As a result, viewers now know him and want to see what he’s upto in the new film.

In a rare instance, the team of Disney opened the advance booking of Doctor Strange In The Multiverse Of Madness way back, on April 8. In other words, viewers were given a chance to buy tickets a month in advance! Believe it or not, several shows got full 27 days before the film’s release. As time passed, more and more theatres opened up the advance. Last week’s major releases, Heropanti 2 and Runway 34, have flopped. Realizing that these films would not get a lot of shows in Week 2, the advance booking of Doctor Strange In The Multiverse Of Madness opened in full swing across the country from Saturday. The tickets were sold out in most properties, especially for the shows on Friday, May 6.

However, Doctor Strange In The Multiverse Of Madness will face some challenges. It has got far too many shows. The film is running almost everywhere and in certain multiplexes, shows start from 12:30 am with the last show at 11:55 pm! As a result, more than 30-40 shows are being played of the film in many theatres. Hence, there’s too much supply while the demand is there but not as much. The exhibitors, however, are simply following the Spider-Man: No Way Home model. But Spider-Man: No Way Home had an insane craze as it featured as many as 3 Spider-Man’s. So, even those who are not Marvel fans were excited to see it. Doctor Strange In The Multiverse Of Madness doesn’t have any such USP.

Nevertheless, the opening is expected to be more than Rs. 27-28 crore. It can even cross the Rs. 30 crore mark, with an outside chance of crossing Spider-Man: No Way Home’s first-day collections. Spider-Man: No Way Home had a superb word of mouth. If Doctor Strange In The Multiverse Of Madness also has similar kind of reports, it can work big time. Even if reports are negative, it’ll have a healthy lifetime as the collections in the first weekend itself would be around Rs. 90-100 crore.

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