Fenil’s Bollywood Talk # 943

DHAMAAL 4 IS A HUGE SUCCESS; DEFIES ALL PRE-RELEASE EXPECTATIONS

The box office is on a high right at present. After Welcome To The Jungle, Dhamaal 4 has now rocked the box office. In fact, it’s doing way better than Welcome’s third part. The film was expected to open around Rs. 10-12 crores. But it managed an opening of Rs. 14 crores. However, it’s the Saturday jump which was the most impressive. The film accumulated a whopping Rs. 22.50 crores on day 2 and Rs. 28 crores on Day 3.

Usually, films drop by 50% on Monday compared to Friday. But Dhamaal 4’s drop was minimal on day 4, when it collected Rs. 8.25 crores. A mini-miracle happened on Tuesday when the film earned more – Rs. 9.50 crores. This is the norm now, but it occurs because Tuesday tickets are sold at a discount. In Dhamaal 4’s case, the makers didn’t sell tickets at cheaper rates since the film was doing so well. Yet, it saw a rise in the collections.

Dhamaal 4 has collected Rs. 82.25 crores in 5 days and is expected to earn around Rs. 95 crores in Week 1. On its second Friday, the film will cross the Rs. 100 crore mark. It’ll now certainly go past the lifetime numbers of Welcome To The Jungle. The aim of Dhamaal 4 is to cross the lifetime earnings of Total Dhamaal – Rs. 150.07 crores. That shouldn’t be a problem, though the drop on the eighth day will give a fair idea about it.