2024’S FIRST QUARTER ENDS ON A HAPPY NOTE
The first three months of 2024 are over and overall, it has been satisfactory though it could have been better. 2023‘s first quarter saw a Hindi film crossing the Rs. 500 crore mark for the first time with Pathaan. Most of the other films in the first three months last year didn’t do well. Yet, the blockbuster numbers of the Shah Rukh Khan-starrer spread cheer in the industry.
2024’s first quarter, meanwhile, saw just one film barely crossing the Rs. 200 crore mark – Fighter. It was expected to do more than Rs. 300 crores, looking at the word of mouth. The way it dropped on the weekdays in the first week, it seemed like it might not even reach Rs. 175 crores in its lifetime. Thankfully, it held well in the subsequent weeks.
Teri Baaton Mein Aisa Uljha Jiya, meanwhile, was a surprise hit. The reviews were mixed. However, the audience took to the film and it ended up collecting more than Rs. 80 crores. Article 370 will also end up with collections in the same range.
Shaitaan, on the other hand, was a rare horror film starring A-listers. It had a superb opening and maintained very well. It is expected to end its run with collections amounting to Rs. 145-150 crores.
Crew, which was released last Friday, had an impressive opening and if all goes well, it will have a lifetime in the range of Rs. 75 and 90 crores.
Another success, albeit a small one, was Laapataa Ladies. Thanks to outstanding word of mouth and the association of Aamir Khan, it slowly attracted a section of the audience. It’ll end with Rs. 15 crore collections, which was unthinkable in its first week.
A dubbed version and Hollywood flicks also saw some success. Hanuman was released with low expectations and went on to collect Rs. 50 crores in Hindi. Kung Fu Panda 4 will accumulate nearly Rs. 35 crores or even more. Last week’s Godzilla x Kong: The New Empire can cross the Rs. 100 crore mark.
And like any other quarter, there were some disappointments as well. Merry Christmas, Main Atal Hoon, Crakk, Dange, Bastar, Yodha and Swatantrya Veer Savarkar failed at the box office. Madgaon Express got positive reports but has majorly worked only in Maharashtra.
All eyes are now on the second quarter, especially the two big Eid releases – Bade Miyan Chote Miyan and Maidaan. Since these films will release on Wednesday, April 10, this Friday will see the release of small films. Dukaan is the biggest of them all but doesn’t stand a chance due to negligible hype.
The film that has some chance is the Hollywood horror flick, The First Omen. It is a prequel to the 1976 classic, The Omen. Hollywood horror films often surprise though they are released without noise. If The First Omen turns out to be a great entertainer, it will retain shows even after the release of Bade Miyan Chote Miyan and Maidaan.