Fenil’s Bollywood Talk # 803


The much-awaited film, Tiger 3, is all set to release this week. Interestingly, it’ll skip a release on Friday and arrive in cinemas on Sunday, November 12, which is also the day of Diwali. The unconventional release strategy has its advantages but certain factors will pose a challenge.

Tiger 3 isn’t releasing on Friday, November 10, as the pre-Diwali days are very dull for business. Hence, on November 10, it might not have raked up good numbers. Even the day of Diwali is not the best day as a huge section of the country is busy with pooja and the festivities. Hence, the norm in the last 10 years is to release the film on the post-Diwali day, which is as big as a national holiday. However, releasing Tiger 3 on Monday would not have been a good idea as it would have lost out on business overseas. In fact, in many foreign countries, Tiger 3 is releasing on Saturday. The strategy is such that it’ll be 9:00 pm in India when these shows commence in foreign lands. The idea is to maximize on the profits from these territories where there’s no pre-Diwali effect.

Though the footfalls will be affected on Sunday, the film will manage to have several house-full shows which will be more than enough for good PR. Also, the word of mouth will spread which will entice audience to come in huge numbers for the next three-days, which are big holidays. There’s no holiday on Thursday, November 16 but then the collections will rise once again on Friday, November 17 and Saturday, November 18. The collections might again do down on Sunday, November 19 due to the final match of the ICC Cricket World Cup. Even on Bhai Dooj holiday, the earnings will be affected as the semi-final match, involving India, will be played on Wednesday, November 15.

Ideally, a film like Tiger 3 should target an opening of Rs. 50-60 crores or even more. But due to Diwali effect, Tiger 3 makers should hope that they can cross the collections of Gadar 2 (Rs. 38.96 crores). On day 2, if all goes well, the numbers will go past the day 1 figure of Pathaan (Rs. 55.72 crores) or even Jawan (Rs. 63.87 crores). Even on Tuesday, the numbers can be at near-record levels. In fact, Tiger 3 can earn between Rs. 350-400 crores by November 19. If that happens and if reports are positive, it’ll have a healthy run till the release of Animal on December 1. Thus, Tiger 3 has the potential to emerge as the fourth Rs. 500 crores grosser of 2023.

The other major release of the week is The Marvels. It’ll release on November 10 and will have a wide screen count for the first two days. The shows will then go down from Sunday, November 12. Interestingly, it gets a release in IMAX only on Friday and Saturday.

The excitement for the film is very limited, even among the fans. To add to it, there’s the pre-Diwali effect. The Marvels, hence, will open at around Rs. 2-3 crores. The film needs to be outstanding to have a chance of crossing the Rs. 30 crores mark. Earlier this year, Guardians Of The Galaxy Vol. 3 released with limited excitement but managed to cross the Rs. 50 crores mark due to sheer word of mouth. One can hope something similar in the case of The Marvels.

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