Fenil’s Bollywood Talk # 836


The sci-fi film Kalki 2898 AD has sprung a surprise. It will be released tomorrow worldwide and its advance booking has been terrific. Many in the trade and industry were astonished as they felt that the film didn’t have enough buzz and excitement. However, they were all silenced once tickets started selling like hot cakes.

Moreover, the ticket sales are strong not just in urban areas but also in Tier-2 and Tier-3 centres. This also was unexpected as the film seemed too urban from the posters and trailers. Moreover, the promos haven’t been that enticing.

However, somehow, a lot of factors have helped the film. To begin with, the star cast is exciting – Prabhas, Deepika Padukone, Amitabh Bachchan, Kamal Haasan and Disha Patani. It is set in the future and the VFX matches global standards. After a long time, we have had such a big-scale film from India and that has further increased the excitement as well as ticket sales.

Kalki 2898 AD’s Hindi version is going to open at Rs. 20 crore plus, breaking the first-day record of Fighter (Rs. 20.83 crores). There are chances that it’ll collect Rs. 25 crores, which will be a huge result for the film. If the reports are positive, the collections will go on a high on Saturday and Sunday. Then, the lifetime can even be more than Rs. 300 crores. A bad word of mouth will affect the film but not immediately. Also, the worldwide business in all languages is going to be one of the biggest or the biggest. This will make the film a profitable one for the makers, though it’s a bit too early to comment.

The other major release is Jatt & Juliet 3, starring Diljit Dosanjh and Neeru Bajwa. This is a successful Punjabi series and the buzz is tremendous. The film has got a huge showcasing in the North and many shows are nearly sold out. If Kalki 2898 AD was not clashing, it would have got more screens. Interestingly, both Jatt & Juliet 3 and Kalki 2898 AD will affect each other to some extent.

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