TWO DRY WEEKS BEFORE THE GRAND EID RELEASE, KISI KA BHAI KISI KI JAAN
Last week’s release Bholaa, directed by Ajay Devgn, is having a decent run at the box office. It stars Ajay in the lead role as well and it was released on a Thursday, March 30, to take advantage of the RamNavami holiday. It opened at Rs. 10.25 crores and then dropped on Friday, as it collected Rs. 6.50 crores. Thankfully, there was a jump on Saturday (Rs. 10.50 crores) and Sunday (Rs. 12.75 crores). It is holding well on the weekdays and it is expected to collect around Rs. 55 crores in the first week. The collections are not the best but are respectable. Bholaa has a chance of collecting around Rs. 80-90 crores in its lifetime. Crossing the Rs. 100 crores mark seems doubtful at this point.
Meanwhile, tomorrow will see the release of Gumraah. It is the official remake of Thadam and stars Aditya Roy Kapur in a double role. Mrunal Thakur and Ronit Roy also feature in the film, which is an action thriller.
The trailer of Gumraah is alright while the songs haven’t worked. The awareness of the film is very limited. However, since it releases on the Good Friday holiday, it’ll have some advantage. The opening will be in the range of Rs. 1 crore. If the word of mouth is very positive, it can see a jump. Or else, it will have a lifetime in the range of Rs. 10 to 15 crores.
The other major release is the Hollywood animation flick, The Super Mario Bros Movie. As the name suggests, it is based on a popular video game. Though ticket sales are limited, it can surprise and get a good turnout, especially in urban multiplexes. The Super Mario Bros Movie will have extensive paid previews today, that is, Thursday, April 6 from 6:00 pm onwards.
Next week, too, won’t be an exciting one and all eyes are now on the Eid release, Kisi Ka Bhai Kisi KiJaan. Starring Salman Khan, it will release in theatres on Friday, April 21.