MICHAEL SPRINGS A SURPRISE; WILL GINNY WEDSS SUNNY 2 BRING JOY AT THE BOX OFFICE?
Last week’s Bhooth Bangla has done well at the box office, despite criticism over its second half. The film earned Rs. 3.50 crores in the paid previews, which is more than expectations. But on Friday, the film collected Rs. 11.50 crores, which was below expectations. But on Saturday, the earnings jumped to Rs. 18 crores, followed by Rs. 21.50 crores on Sunday.
On Monday, Bhooth Bangla collected Rs. 6.15 crores, which was a decent drop. Due to the Tuesday offer, the collections jumped to Rs. 7.25 crores. On Wednesday, it collected Rs. 5.50 crores. Hence, its six-day collections are Rs. 73.40 crores, while its one-week earnings are expected to be around Rs. 78 crores.
There’s minimal competition this week, which will prove beneficial to Bhooth Bangla. Its target will be to collect Rs. 125-130 crores in its lifetime.
This week will see the release of two significant films. Michael, based on the life of Michael Jackson, had paid previews starting at 6:00 pm on April 23. The advance booking is terrific, stunning the trade and industry. It is expected to collect Rs. 1 crore plus in previews. A weekend in the range of Rs. 20-30 crores will be ideal. The negative reviews from the West has not had any effect, it seems, on the desi audiences, as evident by the strong ticket sales.
The other release is Ginny Wedss Sunny 2, starring Avinash Tiwary and Medha Shankr. The trailer is decent and it looks like a rooted, family entertainer. However, the buzz is negligible. The songs haven’t worked at all. Moreover, though Ginny Weds Sunny’s first part was a decent success on Netflix, it doesn’t have a recall value. The opening of Ginny Wedss Sunny 2 is expected to be around Rs. 50 lakhs. It needs a strong word of mouth to have some sort of respectable collections in its lifetime.